Attention Entrepreneurs and Small Business Owners: Is your business a 98-lb. weakling? Do competitors kick sand in your face? Then muscle up your marketing and transform your brand into a champion!Step in the ring with Heavyweight Marketing and discover potent, practical strategies that will help you build a distinctive brand bold enough to knock out your customers - and your competitors!The book ...
Paperback: 384 pages
Publisher: CreateSpace Independent Publishing Platform (October 21, 2014)
Product Dimensions: 5.5 x 0.9 x 8.5 inches
Amazon Rank: 4747125
Format: PDF ePub fb2 djvu book
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A book for every serious marketer. The author lays out important strategies for both the novice and the expert. Gives personal insights in the pros and cons of his observations in how others market their businesses. Very easy to read and full of impo...
ith rich stories, examples, anecdotes and case studies directly from author Nikolas Allen's recent 3-year stint running marketing consulting company, BAM! Small Biz Consulting.Allen's brisk writing style is chock full of keen insights, irreverent opinions and a healthy dose of pop culture references making this modern marketing manual both essential - and fun - to read.Follow the author's real-world client examples as you learn to:Define and articulate your unique brand valueCreate meaningful marketing messagesIdentify and engage your ideal audienceDetermine your optimal tools and tacticsProduce dynamic marketing that packs a punchBuild a truly distinctive small business brandPunch your way out of the crowded, cookie-cutter landscape of typical small business marketing and turn YOUR brand into a champion with Heavyweight Marketing.