Unveiling a remarkable combination of the latest brain research and revolutionary marketing practices, authors Patrick Renvoise and Christophe Morin teach highly effective techniques to build and deliver powerful, unique, and memorable messages that will have major, lasting impact on any audience....
Hardcover: 243 pages
Publisher: Thomas Nelson Inc; Rev. and Updated edition (October 2, 2007)
Product Dimensions: 6.2 x 1.2 x 9 inches
Amazon Rank: 339914
Format: PDF ePub fb2 djvu ebook
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If it's news to you to you that "The latest breakthoughsin brain research suggest that people make EMOTIONAL decisions, whichthey later RATIONALIZE" you'll love the lightweight treatment ofthe art/science of persuasion put forth in "Neuromarketing"...