Taken For A Ride: How Daimler-Benz Drove Off With Chrysler

 Taken for a Ride: How Daimler-Benz Drove Off with Chrysler PDF ePub fb2 ebook

The biggest industrial merger of all time said the Wall Street Journal of the 1998 merger between Chrysler - a resurgent, deeply American company famous for its minivans, and Daimler - maker of Mercedes-Benz cars; and a merger that created a global mega-company with $130 billion in annual revenue. The intent was to marry Daimler's sophisticated style and international reach with Chrysler's PR savv...

Hardcover: 382 pages
Publisher: Wiley; 1 edition (September 1, 2000)
Language: English
ISBN-10: 0471497320
ISBN-13: 978-0471497325
Product Dimensions: 2.4 x 0.4 x 3.6 inches
Amazon Rank: 1994285
Format: PDF ePub fb2 TXT fb2 book

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Bought this book used from Amazon a couple years ago. LOVED IT. The author does a wonderful job of bringing you into that space and giving spirit and personality to names you may (if you're a gear head) known for years. It's eye-opening. It's int...



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n ability to produce appealing, inexpensive cars quickly, and it seemed a perfect match of strengths to weaknesses. But in the 18 months that have followed, ugly questions have arisen: has Chrysler retained the equality it sought in a merger? Has Daimler joined a Chrysler bereft of talent and leadership? Can two such different cultures realistically be combined? This work offers an account of the merger process in action, and is also a cautionary blueprint of the perils of going global.