The Marketing Strategy Of Innocent Drinks

 The Marketing Strategy of Innocent Drinks Text fb2 book

Essay from the year 2015 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,3, Swansea University, language: English, abstract: According to their website Innocent Drinks make 200 million in sales each year. That they are so dominant in the European smoothie and soft drink market and the market's leading smoothie brand in the United...

Paperback: 16 pages
Publisher: Grin Publishing (June 26, 2017)
Language: English
ISBN-10: 3668466246
ISBN-13: 978-3668466241
Product Dimensions: 7 x 10 inches
Amazon Rank: 8008391
Format: PDF ePub Text TXT fb2 book

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y also result from their distinctive marketing strategy and their unconventional methods of selling their drinks and the associated experience for the consumers (see Simmons, 2011:12), which is conveyed through recipe books, many charity projects, experiential marketing with an own festival and with nature-oriented decorations of the company's vans, their rule book and the brand message.